b. Parallel sessions

A smaller group working session.

UK science journalism debate

Debate about the state of science journalism in the UK.

Multimedia files

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Place & time
Venue detail: 
Media Room
Date & Time: 
Wednesday, July 1, 2009 12:00 - 13:00
Session reviews: 

10.2a. ABSW's How to Publish a Popular Science Book

Host or sponsor: 
Session supported by: Association of British Science Writers (ABSW) http://www.absw.org.uk

From an idea in an author's head, to a book in a reader's hand, there is much about the science book trade that may surprise. This session aims to unlock the mysteries behind writing a book proposal, such as getting an agent, making proposals to editors at publishing houses, how editors have to sell books to their sales/marketing teams, doing deals and getting book buyers interested.

Place & time
Date & Time: 
Wednesday, July 1, 2009 13:30 - 14:30
People
Chair: 
Session reviews: 
2009-07-02 06:21

How do you get started if you want to write your first popular science book? Is it necessary to have an agent? The Association of British Science Writers held a session where people could ask all kind of questions about popular science book production.

25.1a. How to start up a science media centre... and keep it running in top gear

Science media centres are proving to be very effective mechanisms for injecting evidence-based science into public debate. Independent, fast-responding and news savvy, they provide a “public good” service that ensures the public has access to the best information available on the most important issues of the day. Centres are operating in the U.K., Australia and N.Z., a fourth is about to open in Canada, and others are being discussed in Africa.

Place & time
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John Tudor Room
Date & Time: 
Thursday, July 2, 2009 13:30 - 14:30
People
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Session reviews: 

15.1a. Swine flu or Whine Flu? Pigging out on scare stories

Strand: 
Biomedical Strand

For two whole weeks around the world, the only news was swine flu news. In different countries media reacted with different levels of scepticism, reflection and temperance. As the dust settled on these first waves of infection many claimed it as another senseless scare story even though the experts had very real concerns. Scientists still believe that infectious diseases are going to have a huge impact in the future, but how fine is the line between informing and scaring?

Place & time
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George Thomas Room
Date & Time: 
Wednesday, July 1, 2009 14:30 - 16:00
People
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Session reviews: 
2009-07-01 09:48

Around 60 delegates including science journalists and scientists attended this session.

Swine flue is widespread and developing strongly with an ever-increasing number of infectious persons across several countries.

Global scientists still race against the time to find an effective vacination.

On the other hand, Tamiflu medicine is quite limited and both developing and developed countries still balance the distribution of ownership of the Tamiflu for use in infectious disease.

10.1a. The Big debate: Is the British media the best or worst in the world at covering science?

Professor John Martin, one of the world’s leading heart disease experts, has controversially compared the UK’s science journalists to the greedy bankers who have sparked the economic meltdown. He believes that the hyping and sensationalising of recent developments in science like stem cell research will lead to a similar collapse of faith in science and now himself boycotts the British press in favour of reading Le Monde and the Algemeiner Zeitung.

Place & time
Venue detail: 
John Tudor Room
Date & Time: 
Wednesday, July 1, 2009 11:30 - 13:00
People
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Session reviews: 
2009-07-02 05:51

Développer les capacités des journalistes, animateurs de la presse scientifique  anglaise; régler les questions relatives aux enjeux financiers qui minent, aussi bien le milieu de la recherche scientifique, que celui des organes de presse scientifiques, sont les pistes dégagées par le grand débat tenu ce mardi 01 juillet au Central Westminster à Londres. Sans être les pires du monde, la recherche de meilleures ventes pousse les  journalistes scientifiques anglais à donner parfois dans le sensationnel à déploré le professeur John.

30. Climate change coverage: The messy marriage of science, policy, and politics

In 2009, global climate change heats up on the international stage. The United Nations will attempt to hammer out a new international treaty to curb greenhouse gas emissions, culminating in the Copenhagen meeting in December. The world will be watching for a strong signal from the new American President and Congress that the United States is ready to move forward after eight years of inaction by the Bush Administration. At the same time, the issue of climate change has enormous competition from other global issues, from an economic meltdown to food shortages. How well ar

Place & time
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Great Hall
Date & Time: 
Thursday, July 2, 2009 14:30 - 16:00
People
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Session reviews: 
2009-07-08 06:31

The theme of this session was clear from the start – science and politics is a relationship in need of some attention.  

Chair Cristine Russell set the scene: “We really are at a crossroads, as science meets political process, how we can survive the transition?” 

29. Heartbreak and hype: The only way to sell an engineering story

Can you use the end of the world to sell a story? The switch-on of CERN’s Large Hadron Collider took the world’s media by storm in September 2008 after rumours started to circulate that it could generate tiny black holes. Physicists and engineers were confident that, even if this happened, these would disappear instantaneously and could not grow to swallow up the Earth, but the myth persisted and even resulted in a court case against CERN. How far can journalists and press officers collude to raise interest in otherwise standard stories?

Place & time
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Maurice Barnett Room
Date & Time: 
Thursday, July 2, 2009 14:30 - 16:00
People
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Chair: 
Session reviews: 
2009-07-07 01:48

Is the use of 'heartbreak & hype' the only way to sell an engineering story? At first glance the  speakers in this session agree that engineering is exciting in itself. But the examples they use in their presentations show that a little bit of drama is actually quite an effective sales tool. Today's news consumers like to read about breasts, bikinis, fast cars and football, and engineering organisations are more than happy to tap into mainstream interests to get some media coverage.

2009-07-03 14:09

“You can see the headlines for tomorrow,” said the Guardian’s architecture correspondent Jonathan Glancey as we all started to bake gently in our post-lunch discussion on media hype. “Sun Hell… closely followed by Lightning Hell at the weekend (this being British weather)”. So we were glad to cool down as James Gillies, CERN’s communications director, told us about the world’s coolest (minus 271°C) and fastest racetrack – the 27 kilometre Large Hadron Collider.

28. Breakonomics, did careless reporting precipitate the global crisis?

So we now know that top dogs in the banking sector should have paid more attention in maths class and maybe taken a compulsory lesson in ethical business practices. But what about claims that many reporters' understanding of the crisis is less than perfect and this compounds the situation? Are hyperinflated reports of the latest downturn doing more harm than good, or could (preemptive?) optimism in the media really save the economy?

Place & time
Venue detail: 
George Thomas Room
Date & Time: 
Thursday, July 2, 2009 14:30 - 16:00
People
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Session reviews: 

27. Reporting cancer breakthroughs: Striking the right note

Strand: 
Biomedical Strand
Host or sponsor: 
Session supported by: European School of Oncology

The media plays a pivotal role in raising awareness about cancer and promoting informed debate about improving treatment and care. However, the quality of coverage is often poor - particularly the reporting of cancer breakthroughs. Cancer is a challenging topic to cover well. Journalists often face problems in accessing accurate information, finding credible sources and resisting the pressure to sensationalise stories. This session will explore how journalists can report cancer breakthroughs in a more balanced manner.

Place & time
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Donald English Room
Date & Time: 
Thursday, July 2, 2009 14:30 - 16:00
People
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Chair: 
Multimedia files
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Session reviews: 
2009-07-13 06:16

The financial downturn may have knocked health off the top spot of the news agenda, but cancer is still considered the number one health concern by the British public. In the minds of the general reader, cancer remains a killer at large and science is far from finding a cure. Fear drives the relentless coverage which bounces between cures, failures, hope and despair.

26. Embargoes in science reporting: Friend or foe?

Strand: 
Biomedical Strand

Few issues provoke such impassioned debate as the issue of Embargoes in science reporting. Some science journalists are increasingly angry about what they see as ever more draconian sanctions on journalists for minor infringements of embargoes. Some others are angry that that science journals are wrongly labelling genuine scoops as embargo breaks and thus imposing unjustified sanctions.

Place & time
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Robert Perks Room
Date & Time: 
Thursday, July 2, 2009 14:30 - 16:00
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Session reviews: 
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