09. Does science need to be highbrow?

No votes yet
Strand: 
Development Strand
Host or sponsor: 
Session supported by: Knight Science Journalism Fellowships

Readers' and viewers' appetite for science has increased hugely in the last decade and news editors of popular titles and high viewing TV stations have responded by placing the subject  high on the news agenda. How has science reporting in these mediums changed science journalism, and how can science be best communicated to mass audiences? Can science be simplified to a level that all educational levels can understand and if so how? If sub-editors misunderstand the science, how can writers ensure accuracy? What is the impact of new media of helping communication of science to these audiences?

Place & time
Venue detail: 
Donald English Room
Date & Time: 
Wednesday, July 1, 2009 11:30 - 13:00
People
Producer: 
Chair: 
Session reviews: 
2009-07-04 11:39

In this session, four journalists from different outlets discussed if reporters should take an elitist and an intellectual stance when writing about science. The consensual answer was “no”. They all agreed that science journalism cannot afford to be highbrow if it wants to reach the masses.

Website design and conference organisation by Benchmark

Photographs copyright:

  • 5th World Conference of Science Journalists, Melbourne Australia
  • ScienceinPublic
  • Visit London
  • World Federation of Science Journalists

WCSJ 2009
Benchmark Communications
14 Blandford Square
Newcastle upon Tyne
NE1 4HZ

Email: info@wcsj2009.org
Tel: +44 (0)191 241 4523