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WCSJ 2011The next World Conference of Science Journalists will be held in Cairo, Egypt from 27 to 29 June 2011. |
09. Does science need to be highbrow?
Readers' and viewers' appetite for science has increased hugely in the last decade and news editors of popular titles and high viewing TV stations have responded by placing the subject high on the news agenda. How has science reporting in these mediums changed science journalism, and how can science be best communicated to mass audiences? Can science be simplified to a level that all educational levels can understand and if so how? If sub-editors misunderstand the science, how can writers ensure accuracy? What is the impact of new media of helping communication of science to these audiences?

