Fiona Fox has a degree in journalism and 20 years of experience in working in media relations for high profile national organisations. Her career includes stints working for the Equal Opportunities Committee, National Council for One Parent Families, and CAFOD (a leading aid agency). Despite having no background in science, Fiona managed to persuade a distinguished panel of eminent scientists to take a risk and appoint her to become the founding Director of the Science Media Centre which opened in April 2002. The main remit of the Centre is to help restore public trust in science by persuading more scientists to engage more effectively with the big controversial science stories that hit the headlines. The Centre has grown from strength to strength - with a database of over 2000 scientists which is used by all sections of the national news media. The Science Media Centre has earned huge praise and respect from those who use its services and was the subject of a glowing Editorial in Nature magazine which paid tribute to the 'robust leadership' of its Director.